What a partnership it would be - an old media dinosaur with a Cable News Network almost no one watches anymore:
Talks aimed at joining forces have foundered in the past due to questions of editorial control and complex labor issues. But the gloomy financial outlook for broadcast network news and CNN's need to kick-start its domestic network's ratings gives executives at both organizations a greater incentive to overcome the problems.
Jeff Bewkes, chairman of CNN parent Time Warner Inc., said Wednesday that "it's no secret" that CNN talks with broadcast networks and suggested they need CNN more than CNN needs them.
"There is a lot of fiscal strength at CNN that essentially puts us in a pretty good position offering a solution to the cost problems and profit squeeze that go on in network news," he said during a conference call with investors. He said it's entirely possible that CNN and a broadcast partner can come to an agreement sometime during the next year.
Executives at both news organizations, speaking under conditions of anonymity because of the sensitive nature of the talks, said nothing is imminent. But there appears to be a seriousness of purpose that was missing in the past. . . READ MORE